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Eyebrows

By: Vera Tovshteyn

The physical function of eyebrows is to prevent dirt and moisture, such as sweat,
from getting into our eyes. The aesthetic function, however, is to bring focus to
our eyes and to frame the face. Our cheekbones provide the lower frame, while the
eyebrows provide the upper frame to our eyes, making them the focal point of the
face. The shape and position of the eyebrows can alter our facial expression and the
way others perceive us.

As my former makeup instructor, Merideth, always said, “You wouldn’t put a Mona
Lisa in a poorly constructed frame, or one that is the wrong size for the painting.”
Having been fortunate to see the Mona Lisa this past summer, I thought that the
frame was just a bit distracting from the unexpectedly small masterpiece. But of
course, this is just an opinion. Examining further, I could not help but think that the
lack of visible brows attribute to the “mysteriousness” of her expression. Her point
was that no matter how well the makeup is applied, the eyebrows play a major role
in how your face looks, overall.

As far as perfect eyebrows go, one word that can describe them is “balanced”.
A woman whose eyebrows are too high appears to be surprised all the time.
Eyebrows that are too low give an illusion of sadness. If they are too arched, with
the inner brow that is very low, then a woman will have an angry expression. Too
thin – takes attention away from the eyes. Too heavy – distracting. And, finally, too
perfect – UNNATURAL!

The classic eyebrow shape is the one made famous by the Hollywood stars of the
1950’s, such as Audrey Hepburn, Elizabeth Taylor, and Sophia Loren. All of them
proudly wore quite a strong, arched brow. While Hepburn and Loren’s brows were
not overpowering, Taylor’s black-filled brows were a part of her signature look.

The classic brow is considered to complement most people, which is the reason it
is “classic”. Think of it as a well-fitting black dress; when in doubt – that is what
you wear. However, one size and shape, obviously does not fit all! There are some
variations of the classic brow, which will flatter a woman’s face, depending on the
structure of its features. Below, I offer several tips on adjusting the classic brow
shape for your face:

1. Normally, a classic brow begins above the tear duct, or the inner corner
of your eye. If you have close-set eyes, make them appear wider apart by
slightly widening the distance between the brows (slightly is the key word
here). Either leave it to a professional aesthetician or pluck them yourself.
If choosing the latter, I suggest making marks with a pencil first, to ensure
symmetry.

2. Conversely, to visually narrow the space between the eyes, reduce the
distance between the eyebrows by slightly filling them in with an eye shadow
or an eyebrow pencil. The most natural way to fill in brows is by using very
thin, light strokes, as if you are drawing hair. You may want to practice
drawing hair on paper first.

3. The highest point of the arch is approximately above the outer edge of the
iris, when you are looking straight ahead. This too may vary slightly, but
usually only in the outer direction. I do not advise making the arch closer to
the center of the eye, or you will risk a clown or joker-like appearance.

4. It may seem obvious, but, just in case… if your face is small, you can keep the
shape but reduce the thickness, while someone with a larger face can carry
a stronger brow. The size of your eyes should also serve as a guide for how
thick or thin your eyebrows should be.

5. A curvy arch will look more flattering on ladies whose features are more
angular.

6. If your eyebrows are naturally very sparse or light, use the fill-in technique
described above. Always use light, feathery strokes in the same direction
as the hair growth. When filling the inner (thicker) half of the brow, your
strokes should be more vertical. As you reach the outer half (thinner), the
hair begins to grow horizontally. Consequently, your strokes should become
shorter and flatter as well.

7. When filling in brows, you have several product options. My favorite is an
eye shadow with a small, flat angled brush that I moisten with water. Another
option is an eyeliner pencil. In order to achieve natural looking eyebrows,
use a color that is a shade lighter than the hair (I actually like to use two
shades to give them a three-dimensional quality). Use neutral colors, such
as shades of beige and taupe that do not have any red pigment, as our brows
almost never have a red pigment in them. Many makeup companies carry
pencils and powders specifically designed for this purpose, in wide array of
neutral shades.

8. Brow gel is a product that may be useful to those with thicker or difficult-
to-manage eyebrows. The wand, which is just like the mascara wand, is for
brushing through and directing the hair in the desired direction. The gel that
keeps the hair in place can be colorless or tinted.

Although we should aim to make our eyebrows as even as possible, we also have
to consider the shape of the eyes, and the overall shape of the face. Sometimes the
two sides of the face are not exactly symmetrical, and that is where another one of
Merideth’s brilliant quotes comes in: “They’re not twins; they’re sisters!”

eyebrows picsdownloaddownload (1)

Vera is a certified makeup artist based in New York. A graduate of a protégées Make Up Designory school (MUD). Vera has all of the necessary skills and tools to create an unique and fresh look for any occasion. Vera’s ability to realize the client’s vision, re-create a look from a photograph or film, or develop a unique look, camouflaging imperfections while enhancing the natural beauty is truly unsurpassed.

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Shavuot Makeup – Long Lasting

With Yom Tov coming up, I decided to share with you a beautiful makeup look along with a few tips on how to keep your makeup lasting as long as possible.

PesachMakup1

The look I have for you is a neutral look that will match any outfit you decide to wear. To prevent the eye makeup from rubbing off over night, do your best to sleep on your back. That way, it won’t rub off onto your pillow. In addition, using a good primer (as mentioned in step #1) will help the makeup last. However, even if most of the makeup does come off over night, you will be left with the black eyeliner for the next day.

PesachMakeup2

  1. Prime your eyes: You want to use a really good primer so that your makeup has the best chance at staying on overnight. I used Maybelline Fit Me Concealer, and although it is not meant to be used as an eye primer, I find that it works really well. Use your ring finger to lightly pat the concealer all around the eye area- both on the eyelids and under them. Set your eyes with some foundation powder to prevent creasing.
  2. Apply gold eye shadow to the center of your eyelids. Instead of sweeping it on, pat it on with your fingers or a brush. This will pack the eye shadow on better, making it last longer.
  3. Apply a shimmery light eye shadow on the inner corners of the eyes to brighten them up.
  4. Apply black eye shadow on the outer corner of the eye.
  5. Apply a light natural powder (I use regular foundation powder) and apply it on the brow bone, blending it well into the crease.
  6. Use the same black eye shadow and line it under your eyes using a small eyeliner brush.
  7. Apply black eyeliner. If you want the best chance at having the eyeliner last for a day or two, here’s what I recommend: A) Use gel eyeliner and apply it with a small eye shadow brush. A good option is Maybelline Eye Studio Gel Liner. The second best option is to apply liquid eyeliner, but I find the gel works better and lasts longer. B) Set the eyeliner with black eye shadow.
  8. Apply some mascara to complete the look.

PesachMakeup3

For the rest of the face, I suggest not applying any foundation whatsoever, because going to sleep with makeup on your face is really bad for your skin. Therefore, I will move on to the lips.

Apply a long lasting lipstick. The lipstick I used is Revlon ColorStay Overtime Lipcolor, and be warned: This lip product is very hard to remove even after wearing for an entire day. It really lasts very well.

Here is the completed look:

PesachMakeup4

Happy Shavuot!

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Mascara

This post is all about mascara: How to curl your lashes, how to apply mascara, and a few tips and tricks to get your lashes looking awesome.

Before After

Curling your lashes:

The curler I use is by Sally Hansen. The reason I use it is because it’s cheap, and it works really well. Place the curler as close to your lash line as possible, and pump 5 times. Then move the curler up your lashes and pump another 5 times. Repeat this one last time on the edges of your lashes.

  • If you want, use a blow dryer to heat up your curler just for a few seconds, this will help the lashes curl. Be very careful with this step, don’t burn yourself!
  • The more often you curl your lashes, the better they will curl and the longer they will stay curled.

Curling Lashes

Apply a few generous coats:

It’s very simple: The more you apply, the more dramatic, fake and ‘spidery’ your lashes will look. Apply 1-2 coats for a natural look, 3-4 for a dramatic look. Apply the mascara by wiggling the mascara wand back and forth at the root of the lashes to separate them, and then blink down so that the mascara coats the entire lash.

  • Use at least 2 different kinds of mascaras. It’s best to use 2 that have very different wands. I use Maybelline Great Lash and Maybelline Falsies Volume Express. I love them both.
  • Use the blackest mascara, don’t use brown unless you want a super natural look.
  • Allow the mascara to dry in between coats.

1-4 Coats

Tips and tricks:

  • Don’t expect your lashes to look amazing if you only spend 30 seconds on them. Spend time curling them, spend time applying the mascara.
  • Tight line your eyes. Use a black eyeliner and color right under your upper lashes, concentrating on the outer part of your eye. This will give your lashes the fullest look.

TightLine

Removing Mascara (and other eye makeup):

This step is as important as applying it. If you remove the mascara incorrectly, you will pull out your lashes resulting in thinner ones.

  •  First, splash your face with water.
  •  Use your favorite eye makeup remover and apply it generously to a cotton pad. Press it onto your eye for 30 seconds. Do not rub your eye, just press the cotton gently on to your eye area.
  •  Rinse your eye well. Most of the mascara should be off. Use the cotton pad to remove any exess mascara.
  •  Very gently, rub some baby shampoo onto your eyes. Baby shampoo is gentle and will not ruin your lashes. You can alternately use baby wipes for this step.
  •  Rinse with water.

Your eyelashes should look beautiful!

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Blue-Grey Eyeshadow

The look I have for you today is inspired by the rainy/snowy weather we have been experiencing, here on the East Coast. It is dark, smoky, and really beautiful, perfect for a night out!


The blue eye shadow goes perfectly for those of you with brown eyes. If your eyes are green, switch the blue for a dark maroon/purple. If your eyes are blue, switch the blue for a dark brown.

Tutorial:

  1. After priming your eyelids, apply a bright silver eye shadow to the inner corner of your eyes.
  2. Apply shiny gray eye shadow to the middle part of your eyelids.
  3. Apply a dark blue eye shadow to the outer corners of your eyes. Use a small precise brush to do steps 1-3.
  4. Apply a light neutral eye shadow (foundation powder) under your eyebrows and right above the crease. You can use a bigger, softer brush for this.
  5. Apply black eyeliner in your waterline and wing it out. I used a gel eyeliner and a thin eyeliner brush for this.
  6. Finish off the eyes by applying mascara. You are now finished your eyes!

I kept the rest of the face very neutral, without even applying any foundation or blush, and applied some natural lip gloss on my lips.

Stay warm and enjoy your night out in the town!

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Everyday Makeup Routine

Putting on makeup daily does not have to take up a lot of time; in fact you don’t even need more than five minutes. This makeup look is quick and easy, and will fit perfectly into everyone’s morning routine.

Here is a step by step tutorial:

1) Apply a moisturizing face primer all over your face, including your eyelids. If you don’t have any, use a regular facial moisturizer. It’s also a good idea to use one with SPF. You can use your fingers to apply.

2) Apply a neutral light brown eyeshadow to your eyelids. If you don’t have any, you can use foundation powder. The best way to apply it is with a small eyeshadow brush. However, if you don’t have one, you can use your fingers.

3) Apply a slightly darker brown eyeshadow in the crease right above your eyelids. You can use regular bronzer.

4) Apply black or brown eye liner right above your upper lashes. You can play around with different colors that complement your eyes. I’m using black. If you are a beginner, apply the eye liner very slowly and carefully. Practice makes perfect.

5) This step is optional; I like the look of it a lot. Smudge the eyeliner to give a softer look. If there is no ‘smudger’ on your eyeliner, you can use a Q-tip.

6) Apply mascara.

7) Apply Vaseline on your lips. If you want, you can apply lipstick, as I am in the picture.

It’s a good idea to let your skin breathe and not apply liquid foundation every day. Personally, I don’t have the patience; therefore I almost never wear it. However, if you wanted to, I would suggest applying it sparingly, using a sponge.

Yes, it really is that simple! It’s subtle makeup that will really make a difference. You won’t look ‘done’, you’ll just look refreshed 😉